Have you ever felt that unpleasant discomfort after a long bike ride? Ataraxy BSC, an innovative Australian company, has found the perfect solution for us! Find out how this pioneering company is revolutionizing the world of cycling with their invention: the first bicycle saddle that doesn't heat up your bottom.
Ataraxy BSC: company origins
Founded in 2010 by Robin Macan in collaboration with Philippe Guichard, an industrial industrial designer, this Australian startup has quickly made a name for itself in the sports industry. These two visionary entrepreneurs have joined forces to create innovative products designed to improve the comfort and performance of cyclists worldwide.
Ataraxy Bicycle Seat Company - BSC doesn't stop at making bicycle saddles. The company offers a diverse range of products, from ergonomic cycling accessories to cutting-edge technologies to enhance the cycling experience. Their latest flagship product, the anti-heat saddle, testifies to their constant commitment to innovate for the well-being of users.
The revolutionary saddle: technology and comfort
The VabsRider bicycle saddle developed by Ataraxy BSC uses a combination of advanced materials and cutting-edge technologies to deliver unrivalled comfort. It is designed to distribute the rider's weight evenly and reduce pressure on sensitive areas, eliminating the aches and pains often felt on long rides. Thanks to its innovation, the startup plans to market its saddle by the end of the year in an initial series, at a price of around $650.
Initial feedback from users has been extremely positive, with many cyclists claiming that they can now ride longer without discomfort. This innovation has already begun to attract the attention of media and influencers in the cycling world, further increasing the company's visibility and reputation. Still in the development phase, it was presented exclusively at Eurobike 2024 in Frankfurt, Germany, from July 3 to 7, 2024.
Ataraxy BSC: a company on the move
Since its creation, Ataraxy BSC has experienced exponential growth. Initially a small start-up, the company has distinguished itself through its quality products and constant innovation. In less than five years, Ataraxy BSC has expanded its operations internationally, with offices in Europe and North America.
To support this growth, Ataraxy BSC has forged strategic partnerships with giants in the sports and technology industries. These collaborations have provided the company with additional resources for research and development, strengthening their position as market leader.
Ataraxy BSC: financials
Ataraxy BSC has attracted the attention of investors thanks to its promising innovations. In 2022, the company raised $50 million in a Series B round, bringing its valuation to over $200 million.
With sales set to reach $75 million by 2023, Ataraxy BSC continues to show solid performance. The company is now listed on the stock exchange, and its valuation continues to grow, reflecting investor and consumer confidence in its revolutionary products.
Ataraxy BSC: key information
We're talking about them!
Futura Sciences: At last, a bicycle saddle that relieves strain on the buttocks!
Ladepeche: This saddle doesn't hurt cyclists' bottoms
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David B - Financial expert
