Food waste is one of the major challenges of our time. How can we ensure that every product counts and that waste is minimized? Too Good To Go seems to have found an innovative solution. In this article, we take a look at this revolutionary start-up, from its creation to its international expansion and impressive financial growth. Ready to find out how this company is making waves and changing the world? Let's go !

Too good to go: a commitment from the outset

Founded in 2016, Too Good To Go was born from the desire of Lucie Basch and her co-founders to combat food waste. The idea germinated when these entrepreneurs noticed the scale of food waste in industrialized countries. Their ambitions were clear: to reduce this waste by connecting consumers with local retailers who have unsold products at the end of the day.

Too Good To Go has made a name for itself with an intuitive application that enables users to reserve surprise baskets from local retailers at reduced prices. These baskets contain unsold, but still good-quality, fresh produce that would otherwise have been thrown away. This win-win approach not only helps consumers save money, but also offers merchants a way to reduce waste and make their products more profitable.

Too good to go: over the years

Since its creation, Too Good To Go has gone from strength to strength. The company first consolidated its presence in Europe, gradually expanding across countries such as the UK, Germany and Spain. The key to its success lies in its ability to adapt to local markets while maintaining a clear global vision: to reduce food waste on a worldwide scale. With over 50 million users, Too Good To Go is now a key player in the fight against food waste.

Too good to go: finance

Too Good To Go's rapid expansion has been matched by notable financial performance. In 2023, the company raised €100 million in a series of financing rounds that propelled its valuation beyond the €1 billion mark, making it a tech "unicorn". Sales are rising steadily, reaching 200 million euros in 2022, a 50% increase on the previous year. These figures demonstrate the viability of Too Good To Go's business model and its potential for continued growth.

Too good to go: key facts

We're talking about them!

Boursorama : Too Good To Go: the essential app for saving tens of euros on your food shopping

BFMTV : Too good to go buys a French startup for its first acquisition