The revolution in mobility and delivery services is underway in Southeast Asia with Go-Jek, an Indonesian super app that's challenging giants like Uber. How has this app managed to become a must-have in the region? Discover the evolution of the Go-Jek unicorn!

Go-Jek: a visionary birth

Founded in 2010 by Nadiem Makarim, Kevin Aluwi and Michaelangelo Moran, Go-Jek began as a simple motorcycle cab service. Harvard graduate and former McKinsey employee Nadiem Makarim was inspired to create Go-Jek after seeing the challenges motorcycle cab drivers faced in finding passengers. The aim was to simplify and structure this fast-growing informal market.

Go-Jek is much more than just a transportation app. It's a real super app offering a diverse range of services:

- Transport: Motorbike cabs (GoRide), cars (GoCar) and cabs (GoBlueBird).

- Delivery: Food delivery (GoFood), parcel delivery (GoSend), and shopping (GoShop).

- Payments : GoPay, a popular mobile payment solution.

- Services: Cleaning services (GoClean), beauty services (GoGlam) and much more.

This diversification enables Go-Jek to meet a variety of everyday needs, reinforcing its presence and usefulness in the lives of its users.

Go-Jek: regional expansion in full swing

Since its inception, Go-Jek has continued to grow and innovate. The app quickly expanded to several cities in Indonesia before going international. Go-Jek became Indonesia's first unicorn in 2016 and has since rolled out in Thailand, Vietnam, Singapore and the Philippines, offering its services to millions of users across the region.

Go-Jek has also invested in improving its technologies, developing advanced algorithms to optimize the connection between users and service providers. The company has set up R&D centers in India and Singapore to continue innovating and improving its offering.

Go-jek: the financial side

Go-Jek has raised impressive sums to support its rapid growth. In January 2023, the company raised a further $500 million from various investors, bringing its total fundraising to around $6 billion since inception. This funding came from a variety of prestigious investors, including Google, Tencent, Temasek and Telkomsel.

By 2022, Go-Jek's sales had reached around $1.5 billion, thanks to the diversification of its services and the growth of its user base. By 2023, the company is now valued at around $14 billion, making it one of Southeast Asia's most valuable unicorns.

Go-Jek continues to invest in new technologies and new markets, pointing to sustained growth in the years ahead. Its ability to innovate and adapt to the changing needs of its users makes it a strong competitor to global giants like Uber.

Go-Jek: key information

We're talking about them!

FrenchWeb: Indonesian Gojek raises a further $300 million from Telkomsel